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Mature Worker Job Coaching Program

Nationwide, the ratio of mature workers (55+) participating in the labor force was 13 percent; by 2050, that number is expected to reach 24 percent. In Santa Clara County, mature workers represent 46 percent of the labor force contributing to the economic growth in this region. Yet, in this technology-driven economy, these workers face barriers to reemployment success. At NOVA, the number of unemployed workers age 50+ represents 50 percent of the customers NOVA serves, and many of these job seekers are long-term unemployed workers. These workers require customized assistance to reenter the job market.

To respond to this need, NOVA and the Peninsula Family Service have launched an exciting new Mature Worker Job Coaching Program. Located at the NOVA Job Center in Sunnyvale, the program will provide one-on-one job coaching, customized workshops tailored to the needs of mature workers, and the perspective from local employers on recruitment. This program is made possible through a three-year grant from the County of Santa Clara, spearheaded by Supervisor Joe Simitian, and awarded to the Peninsula Family Service. Given NOVA’s significant success in job search skill development and reemployment in demand-driven occupations, the Peninsula Family Service approached NOVA to collaborate on this program, with each organization capitalizing on each other’s expertise and resources, without duplicating efforts.  The goal of the program is to serve 300 mature workers (age 50+) a year.

On September 26, NOVA and the Peninsula Family Service hosted a reception to celebrate the launch of this new program and the beginning of a significant new partnership. The event was well attended with representatives from the NOVA Workforce Board and staff and the Peninsula Family Service Board and staff. In addition, participants were honored to have special guests Sunnyvale Mayor Glenn Hendricks and Sunnyvale City Councilmember Jim Davis in attendance, with Mayor Hendricks providing opening remarks, and Micaela Hellman-Tincher from the office of Santa Clara County Board of Supervisor Joe Simitian.

For more information about the Mature Worker Job Coaching Program, please visit the NOVA website.